Coaches have to realize that players aren’t necessarily going to appreciate what you’re doing for them. The player assumes this is part of your job. Because he is part of a select few, he feels that someone else should deal with the mundane details of his life. As soon as you resolve one problem, he tends to forget that and comes into your office with another. A coach who expects that the player will be appreciative or demonstrate more loyalty or will be more motivated on the athletic field as a result will very likely be disappointed. A coach should take these actions because he feels they’re in the best long-term interests of the athlete. The coach should believe that his advice, counsel, and actions on behalf of the athlete are ethically and morally right. He should not expect service in return.
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